Saumitra Bhattacharyya is all set to make a comeback to the business of out-of-home advertising by joining Laqshya Media as president – Corporate Affairs. Bhattacharyya’s appointment will be effective from April 1, 2010.

Speaking to Outdoor Asia, Bhattacharyya on his key responsibilities said, “Primarily my role would be to help Alok and Indrajit in all facets of company governance specially in improving our process deliverables so as to give us the cutting edge that is very much required.”