Posterscope appoints Ashish Bhasin as Asia Pacific Director

Aegis Media has appointed Ashish Bhasin as director of Posterscope Asia Pacific. The new role is addition to his current position as Chairman India ans CEO Aegis Media South East Asia.

“Ashish very quickly proved to us that he had the right balance of discipline and vision to further enhance the South East Asia region under his leadership. The launch of Posterscope India last year is just one example highlighting this,” said Patrick Stahle, CEO, Aegis Media Asia Pacific.

Posterscope is now in 12 cities across India and has picked up 34 new clients. The key areas of focus for Bhasin with Posterscope in the region will be to identify and set up opportunities to launch Posterscope across other countries within Asia Pacific, enhancing the out-of-home capabilities and encouraging centres of excellence.

Bhasin said, “This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in Asia Pacific and ensuring that our clients continue to get the absolute best from our out-of-home offering.”

Prior to joining Aegis, Bhasin’s career included a successful 20 years with Lintas India. He serviced the Unilever business for eight years, before moving on to head Lintas’ Chennai office.

On returning to Mumbai, he took over as President, Initiative Media India, which grew several folds in the five years under his leadership. Bhasin moved on as Director-Integrated Marketing Action Group, forming India’s most comprehensive Integrated Marketing Business. His responsibilities included; Lintas Personal (Direct & Digital) Linterland (Rural), LinOpinion (PR), Advent (Events), Lintertainment (Entertainment), Lintas Healthcare & dCell (Design). 

Took on an additional global role as Executive Vice President, Lowe Worldwide and Asia
Regional Director for Integrated Marketing. In 2008 Bhasin moved on to take charge as Chairman India & CEO South East Asia for Aegis Media, which includes Carat, Posterscope, Isobar and Vizeum. His remit includes; Singapore, Thailand, Indonesia, Philippines, Vietnam & South Asia and he is a member of the Aegis Media Asia Pacific Executive Council.