Tata Teleservices appoints MOMS – a Madison Unit as new OOH Agency

25^th May '09, Tata Teleservices Limited, India’s fastest growing pan India telecom service provider today announced that it has appointed MOMS Outdoor Media Solutions (MOMS) an independent Unit of Madison World as their new OOH agency.

MOMS will look into planning, buying and executing outdoor media solutions for both GSM and CDMA business of Tata Teleservices. MOMS will identify, evaluate and advocate appropriate propositions keeping in mind the target markets, target segments and the overall brand positioning.