4th Dimension MediaÕ bags OOH ad rights for radio cabs in Delhi

7th Feb 09, New Delhi 4th Dimension Media, a Delhi Based advertising company has acquired advertising rights for the fleet of 200 radio cabs from. M/s Tourism Next Delhi Pvt. Ltd. (Smaart Cabs) for a period of two years. The advertising space is available both inside and outside the car depending on the clientÕs requirements. An advertiser can put up his communication on the four doors and on translites at the top of the car. Inside the cabs, advertising can be carried on the headrests and back pockets. Honey Tarachandani, Director, 4th Dimension Media, in an official communiquŽ with Outdoor Asia Magazine said, ÒWe have bagged the advertising rights for the entire fleet of smart cabs i.e. more than 200 cars. The advertising rights are for one year plus one year extendable option. Based on the clientÕs requirement, we are open to employ creative agencies to create better ads that match-up to international standards in transit advertising. The cars will be operational in Delhi NCR.Ó For a record, 4th Dimension media is a three year old advertising company which is based in Delhi and has amassed a number of key clients in its kitty viz