Mumbai: Essel Group enters OOH arena, acquires VIA OOH

9th January 09 ,Mumbai OOH media company VIA (Vehicular, Infrastructure and Airports) OOH, which was launched in April 2008, has now been taken over by the Essel Group, which owns the Zee Network. VIA OOH will now be re-launched as its subsidiary. With this move, the Essel Group enters the group of media conglomerates that have stepped into the OOH domain, which includes News Corp's News Outdoor India, Entertainment Network (India) Ltd's (ENIL's) Times OOH, Jagran Group's Jagran Engage and Reliance-Adlabs Films' Big Street.

VIA's founder, Farid Kureshi, will continue as chief executive officer of the new venture. Its co-founder, Shamik Talukder, will stay on as vice-president, sales and revenue.