Posterscope India’s successful launch

16th October 08, Mumbai: Posterscope India has received an overwhelming response, with over 14 brands entrusting OOH assignments to them. Categories ranging from FMCG to retail, durables to entertainment, industrial and corporate to finance, have entrusted OOH assignments to Posterscope India within one month of their launch in India.

“We are thrilled that so many clients have trusted Posterscope with their brand assignments in the OOH area. As world leaders in OOH, we are very keen that Posterscope India brings in the best practices prevalent worldwide. The very fact that so many clients, in less than a month, have chosen the first truly global OOH agency in India, indicates the importance of accountability and professionalism in this field. I think the highly experienced team of outdoor professionals, led by Haresh Nayak, the unique PRISM suite of tools recognized as the best in the world, and Posterscope Worldwide’s knowledge of this medium is responsible for this quick success,” said Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media.

Posterscope’s clients now include Philips India, Rayban, Kid Zee, Mont Blanc, Addidas, Home Town, Muthoot Group, E-zone, Pantaloons, Big Bazaar, Furniture Bazaar, Lee Cooper and Essar Steel.

Posterscope India has set up a network in 20 cities through their own and affiliate offices and will be expanding the network to cover 32 cities by end 2008.