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Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

Issue date Dec 2009: In this issue



	3M Authorized Sign & Graphic Manufacturers

	Awards : Superstar ITALIA 2009

	Brand Stand : Colgate

	Profile : Speciality Display


	Material : Avery Dennison’s



	Retail : Mexus Education

	Signage : Biba

	Event Continuing : Print Education Series

	Column : Insight Instore Ogilvy Action TAG Media Network

	Launch@Retail : In-store Mela
	Activation : Windows Knock Out

RETAIL NEWS

9 ^th Oct 2009, New Delhi

Lenovo opens first flagship store in India
Lenovo today announced the inauguration of its first Flagship Store in India, in Nehru Place, New Delhi. The new Flagship Store is the first of its kind in India and will act as a complete brand experience zone for Lenovo customers, who will now be able to experience all of Lenovo’s.Read More>>

24 ^thSept, 2009

Hafele launches first Design Studio in Chennai
Häfele India, a one-stop-shop for all interior hardware solutions, recently opened its first Exclusive Design Studio in Chennai. Häfele India has state-of-the-art Design Centers in Mumbai, Delhi, Bangalore and Hyderabad currentlyRead More>> .

3 ^rdSept, 2009 Agencies

Tanishq opens large format outlet in Chennai
Tata group-owned jewellery brand Tanishq launched its largest retail
outlet, spanning 20,000 sq ft over three floors on Usman Road, Chennai. Read More>>

28^th Aug 2009

Vision Express set for aggressive expansion
In sync with its aggressive expansion plans, Vision Express, 50-50 Joint Venture between Reliance Retail and Pearle Europe, reached the first important milestone, Read More>>

28^th July 2009, Bangalore

SABMiller enhances In-Store Shopper Marketing with Infy’s ShoppingTrip360
SABMiller, one of the world’s largest brewers, has selected Infosys Technologies to conduct in-store projects leveraging the Infosys ShoppingTrip360 solution to analyze shopper and shelf activity around their beverage brands, helping improve the uptake of SABMiller products.Read More>>

18^th June 2009, Agencies,

Indus League to launch Daniel Hechter in India
Indus League Clothing, a Future Group company, recently signed a licensing agreement with French brand Daniel Hechter to launch its menswear line in India. Read More>>

2^nd June 2009, Chennai

Vision Express steps into Chennai
Vision Express, a joint venture between Reliance Retail and Netherland-based optical retail company Pearle Europe Group, inaugurated their first optical store in Chennai on Tuesday. Read More>>

20^th May 2009, New Delhi

Bharti Wal-Mart's first store to open next week
Bharti Wal-Mart, the joint venture between Bharti Enterprises and the US-based Wal-Mart Stores Inc, will open its first cash-and-carry store in India at Amritsar next week. Read More>>

18^th May 2009, New Delhi

GSK to have special in-store marketing campaign for health drinks
GlaxoSmithKline Consumer Healthcare (GSKCH) is planning to undertake a special campaign this summer to drive growth in the health food drinks category, consisting of the 'Boost' and 'Chocolate Horlicks' brands. Read More>>

13^th May 2009, New Delhi

Gold Souk Grande to enter Kochi by August
Aerens Gold Souk Group is set to launch its large format mall, Gold Souk Grande, in Kochi by August. Spread across five lakh sq ft at Vyttila, the Gold Souk Grande will bring over 200 regional, national and international brands under one roof. Read More>>

12^th May 2009, New Delhi

Rolex plans for exclusive stores in India
Rolex has sought government approval to set up exclusive retail outlets in India in a joint venture with a domestic partner. Read More>>

10^th May 2009, New Delhi

Dalmia bets big on retail; eyes $200-bn turnover in five yrs
Unperturbed by the deep slowdown in retail business and overall economy, industrialist Sanjay Dalmia has chalked out ambitious plans to create a $200-billion global retail chain in the next five years. Read More>>

7^th May 2009, New Delhi

BSNL to sell products and services at retail chains
State-run Bharat Sanchar Nigam (BSNL) is looking for tie-ups with big retail chains in the country to sell its products and services under an aggressive marketing strategy. Read More>>

24^thJan 2009,Banglore

Platt Retail Institute Launches Education and Training Division
Building on its global reputation as a leader in research and consulting to the digital communications industry, Platt Retail Institute (PRI) announced today that it is establishing an Education and Training Division. Read More>>

21stJan 2009,Banglore

Furtados opens biggest music showroom in India
Furtados Music India, recently opened an exclusive multi storied music showroom in Bangalore. It stocks the entire range of musical instruments and represents leading manufacturers including Steinway, Yamaha, Samick, Mapex, Pearl Percussion, Latin Percussion and Pearl River.
Read More>>

5th December 08, Bangalore

Food & Grocery retailers expand
Economies across the world may be in turmoil and companies may have slammed the brakes on their expansion plans, but that isnít stopping retailers in India from charging forward with their plans. Two major FMCG retailers have launched stores in the past week.Read More>>

20th November 08, Cannes

Congregate at The Collection.
Adding another feather to Dubai Festival City's already well decorated cap, is The Collection. Located in the heart of Festival City, the 650,000 sq ft luxury expansion to the award winning, 2.9 million sq ft retail resort, Festival Centre, will feature globally renowned flagship anchor brands and a plethora of over 170 premium fashion labels, designer homewares and world class dining experiences.Read More>>

18th November 08, Bangalore

In-Store Asia, the only expo, convention and awards event in the region focused on the practice of Shopper Marketing, will host its fifth edition in Bangalore after successful shows in Mumbai and New Delhi. Read More>>

29th October 08, Bangalore

EskoArtwork is numero uno among packaging pre-production workflow partners in India.
The recent retail marketing boom in India has propelled the Indian packaging market to new heights, with EskArtwork India leading from the front. Seamless integration between all stakeholders in the entire packaging supply chain – that’s everybody from idea to shelf – is the need of the hour.Read More>>

28th October 08, Bangalore

LERROS has big plans in India.
LERROS, a Germany based premium apparel brand launched in Bangalore recently with much fanfare. The 3000 square foot store is their third outing in India with the other two located at Delhi and Noida. Read More>>

17th October 08 ,Mumbai

Future TV spreads its wing
Future TV, the retailscape television network from Future Media, has bagged exclusive rights to install and operate its network in Foodland Fresh, the food and grocery chain owned by the Radhakrishna Group across Mumbai and its suburbs, Navi Mumbai and Thane.Read More>>

18th August 08, Bangalore

Digital Signage Asia 2008
Digital Signage Asia 2008, Asia’s exclusive show on digital signage will be held on 3rd and 4th October at the Nehru Centre, Worli in Mumbai, India. The show will showcase the various facets of this compelling new medium. The two day Event will witness a conglomeration of industry heads, digital network operators, retailers, brand marketers, research agencies, technology solutions providers and digital network owners.Read More>>

31st July 2008

Infy’s ne w solution for retailers and CPG companies.
Infosys Technologies has recently launched ShoppingTrip360, a platform that provides visibility into shopping behaviour and shelf activity through an in-store network of wireless sensor-based applications. This aids retailers and consumer packaged goods (CPG) companies achieve visibility into in-store activity.Read More>>

14th July 2008, Hyderabad

‘Reliance Footprint’ outlet in Mangalore
After the successful launch of Reliance Footprint in Bangalore, Hyderabad, Ludhiana and two in New Delhi, now the 6th Reliance Footprint outlet in India at Bejai Church Road, Mangalore has been launched. Read More>>