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Outdoor Asia

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.

Issue date August 2010 : In this issue

News
Indian Update
International Update

Industry: Candid conversations with Gen-Y
                   T3 – the golden gateway of OOH advertising
                    Larger than life

Campaign: Uninor Telecom
                     Anchor Electricals Pvt. Ltd
OAC 2010: Faceoff!
Case Study: Remarkable OOH
Profile: Believing in commitment
Creative: See to Buy
Awards: The winning Print
Resources
   
 
OOH NEWS
 
1st Sept'10, Mumbai
RBNL promotes Ashwin Padmanabhan as National Head - BIG Street
Reliance Broadcast Network Limited (RBNL) initiated out-of-home entity, BIG Street, has promoted Ashwin Padmanabhan as national head. Padmanabhan will report to Rabe Iyer, business head, BIG Live and BIG Street.
Read More>>
1st Sept'10, Thane
Excelling in Thane
Thane Based, Excel Advertising has won two tenders for advertising rights for 160 JNNURM TMT Buses and 3604 Street Light Poles Kiosks. With Thane developing very fast, the media owning company is upbeat about further growth. Excel Advertising is reaching the sky with various media options.
Read More>>
1st Sept'10, Delhi
NS Publicity obtains 50% stake in Salt OOH
Jaipur based, NS Publicity has acquired 50 per cent stake in recently launched ambient media ventures of Salt OOH, the fully owned media Asset wing of
www.allaboutoutdoor.com.
Read More>>
1st Sept'10, Delhi
LOMS bags ad rights for MCD tender
Landmark Outdoor Media Services has bagged the advertising rights of 49 unipoles in South, West, Central and East Delhi as well as 5 public utilities for a period of five in a tender floated by Municipal Corporation of Delhi (MCD). The other participants in the bid includes Pioneer Publicity, Laqshya Media, Hindustan Publicity, Selvel Media Service and Graphis Ads.
Read More>>
1st Sept'10, Kolkatta
OAA Kolkata rigid about 60 days credit period
The members of Outdoor Advertising Association (OAA), Kolkata, in a meeting have reached an agreement of not extending the credit period beyond 60 days. The decision was taken after suggestions had flown in from agencies to allow some flexibility in the credit period by extending to 90 the date of launch of campaign .
Read More>>
1st Sept'10, Pune
PCNTDA introduces street furniture project 
The Pimpri-Chinchwad New Township Development Authority (PCNTDA), has introduced street furniture project. The authority which is developing the spine road will supposedly spend `12 crore for road signs, erection of metal crash barriers and other street furniture like installation of signages to ensure road safety.
Read More>>
1st Sept'10, Mumbai
Mediascope Publicitas OOH on recruiting binge
With a month after its launch, Mediascope Publicitas OOH, under the leadership of Robin Carruthers, managing director and Gourav Tandon, COO of the firm are now expanding the regional chapter with fresh recruitments.
Read More>>
1st Sept'10, Mumbai
Mandeep Malhotra elevated President, Mudra MAX - OOH Services
In a recent move, Mandeep Malhotra has been elevated as president, Mudra MAX - OOH services. Malhotra will continue to report to Anurag Gupta, chief strategy officer, Mudra MAX. Prior to this, he was senior vice-president, Primesite -a unit of Mudra MAX. Malhotra?s new role will be to evolve Mudra MAX?s OOH business to the next level apart from playing a key position in integrating various offering of Mudra MAX on the whole. Read More>>
 
20th August 2010
Percept OOH retains Chirag computer account
Percept Out-of-home has retained the outdoor account of R.P Techvision’s computer brand Chirag. Percept OOH retained the account after a stringent process of selection. Soon after the win, Percept OOH has also launched an outdoor campaign in Kolkata with a brief for the campaign was to locate landmark sites with larger than life effects in Kolkata. ReadMore>>
 
19th August 2010
Percept OOH appoints Rajneesh Bahl as business Head – Outdoor
Percept Out-of-home has appointed Rajneesh Bahl as business head – Outdoor. The appointment is effective from August 2010. Prior to this, Bahl was senior vice president Mudra Max.At Percept, Bahl will be in charge of the outdoor business vertical and will be responsible for conceptualizing and implementing new initiatives and strategies for OOH business vertical. ReadMore>>
 
9th August 2010
‘This September UP Talks OOH!’
Talks OOH! the new Concept from the house of VJ Media Works, is a fresh initiative to highlight the past, the present and the future of out-of-home advertising in various regions. While last year, Delhi was the first destination chosen for Talks OOH! this year the focus moves to the state of Uttar Pradesh with UP Talks OOH! Jagran Engage is the Title Sponsor of the event & Origin Advertising & MJ Advertiser have joined in as Associate Sponsors.ReadMore>>
 
26th July 2010
‘Big Street wins DMRC tender for 5 years’
Big street, the OOH division of Reliance Broadcast Network Limited today has won the tender for the development of Delhi Metro Rail Corporation’s high potential Line III for five years. The DMRC mandate includes OOH media inventory on Line III covering 21 premium stations spread over 33.5 kms stretch of high potential areas covering both west and central Delhi. ReadMore>>
 
22nd July 2010
‘Pioneer Publicity wins ad rights for 4 flyovers in Mumbai for 3 yrs’
Pioneer Publicity has bagged the advertising rights for four flyovers in Mumbai for a period of three years. Prior to this, the rights were with Alakh Advertising.The winning of the tender gives rights of advertising for four flyovers including.. ReadMore>>
 
15th July 2010
‘Hemant Shah joins Lintas as president - OOH’
Hemanth Shah, has joined Lintas Media Group as president, out-of-home.Prior to this, Shah was executive vice-president and revenue head, Times OOH, the out-of-home arm of Times Innovative Media.. ReadMore>>
 
15th July 2010
‘Realm Media on expansion spree; hires Executive for Delhi branch’
Newly initiated Realm Media Solutions is on an expansion spree with spreading its reach from it's headquarter in Mumbai to the rest of the metros including Delhi, Chennai, Bangalore and Kolkata.. ReadMore>>
 
25th June 2010
‘Partnering Growth’
NS Publicity and LSTL Media, joined hands and build a consortium to pitch and participate in varied PPP projects. This consortium has proved to be fruitful as it has recently bagged large Noida Authority Contracts of exclusive advertisement rights on prominent skywalk, the one adjacent to the popular Great India Place. Along with this two sets of BQS a total of 50,.
ReadMore>>
 
25th June 2010
‘Mediascope’s OOH army’
Being a month old Mediascope Publicitas OOH has brought on board a promising team for under the leadership of Robin Carruthers, Managing Director, Mediascope Publicitas OOH. The team includes Gourav Tandon who will be the COO, and further on a regional team is being set up and its inmates are Anirudh Kanade who will work as VP – Projects, Sanjay Malkani will be AVP West, Gurlez Hiader as AVP North and Roger Carruthers is given the portfolio of AVP East.. Read More>>
 
25th June 2010
‘Talent reallocated @ Laqshya’
Laqshya Media Group a prominent name in the OOH industry sharpens its edges by strengthening its sales, marketing and research teams with key appointments. All these changes only reflect and reinforce Laqshya’s objective of providing total solutions to clients, by leveraging the core strengths in media ownership and media solutions.Read More>>
 
24th June 2010
‘BIG Street renews advertising rights of CTU for 483 buses’
New Delhi, June 24, 2010: BIG Street, the out–of-home arm of Reliance Broadcast Network Limited (earlier Reliance Media World Limited) has renewed the advertising right for 483 buses, including 60 low floor intra-city JNNURM (Jawaharlal Nehru National Urban Renewal Mission)Read More>>
 
20th June 2010
‘Navia Asia appoints Cyrus Dumasia as Head - Western Region’
Out-of-home specialist network, Navia Asia, has appointed Cyrus Dumasia as Head - Western Region. Dumasia wll be based in Mumbai and will report to Sanjay Shah, CEO, Navia Asia.Read More>>
 
20th June 2010
‘Starcom MediaVest expands Kaushik Chakravorty’s role as Group COO – Out Of Home’
Starcom MediaVest Group (SMG) India, has expanded the role of Kaushik Chakravorty by appointing him as Group Chief Operating Officer –Out Of Home. In his new role, Chakravorty will be responsible for managing operations of the group’s out of home brands – Navia and Vector in addition to his present role of Executive Director and Country Head - Enhance .ReadMore>>
 
11th June 2010
‘India Outdoor Advertising celebrates 10th Anniversary; launches new logo’

India Outdoor Advertising Present celebrated its 10th anniversary on June 11, 2010 at Ramada Powai. During the ceremony India Outdoor Advertising also unveiled its new logo.
Read More>>

 
28th April 2010
‘Solar to Possibly Power Hoardings in Mumbai’
With energy conservation becoming a prime concern, BMC puts its best foot forwards and proposes to make it mandatory for all hoardings in Mumbai to use solar energy instead of conventional energy. Read More>>
 
28th April 2010
‘Gantry Galore’
Gantry is quite a lucrative property when it comes to advertisers. And it is right at the center of the roads and with a heavy traffic usually at important junctions it gives a clear view, for more time to the people driving by. Read More>>
 
28th April2010
See Scala's latest advertising management software at the GO! 2010 TAB/OAAA Conference
More than ever, out-of-home media companies need to trim operating costs and protect their profits. Many traditional and digital media companies are turning to advertising management software to help streamline all aspects of their business. Scala will launch Ad Manager 5.1, the upgraded version of its advertising management software, and showcase its Satellite Automated Media Information (SAMI) system at booth#306 at the GO! 2010 TAB/OAAA Conference & Marketing Expo, May 2-4 in Phoenix.Read More>>
 
25th April2010
DTDC floats street furniture project for PWD roads leading and near Common Wealth games venues
Delhi Tourism Development Corporation (DTDC) has floated project for street furniture for Public Works Department (PWD) roads leading and near the Common Wealth Games venues. DTDC has sent right for presentations (RFP) to outdoor media owning firms including JC Decaux, Adlabs promoted Big Street, Hindustan Publicity, Malhar, Laqshya Media and Graphis Ads. Read More>>
 
25th April2010
Gautam Chaddha exits TDI to launch Broadview Mediacom
The former country head of TDI Media Services, Gautam Chadda has bid adieu to his old role only to don a new hat as the managing director of his newly launched outdoor firm, Broadview Mediacom. Read More>>
 
25th April2010
Vikas Nowal moves
After having spent two fruitfull years at Navia Asia, Vikas Nowal, head, western region, has decided to move on to bigger professional challenges. However, he is yet to decide upon his next assignment. Nowal was handling clients like TATA Docomo, UNINOR. IDBI Fortis, Oracle etc. Read More>>
 
25th April2010
Laqshya Names Indrajit Sen as CEO
Indrajit Sen has been appointed as Laqshya Media’s new Chief Executive Officer . He was earlier President, Projects in Laqshya . With this appointment the company looks at consolidating its businesses under one brand. Read More>>
 
30th March 2010
Saumitra Bhattacharyya makes a comeback, joins Laqshya as President – Corporate Affairs
Saumitra Bhattacharyya is all set to make a comeback to the business of out-of-home advertising by joining Laqshya Media as president – Corporate Affairs. Bhattacharyya’s appointment will be effective from April 1, 2010. Read More>>
 
17th March 2010
OAC 2010 to explore 'From fragmentation to Fraternity
The 6th edition of OAC (Outdoor Advertising Convention), the only expo, convention and awards event for the OOH industry in the country, will be held between 11th & 12th June 2010 at the Hotel Renaissance, Powai. Read More>>
 
16th Jan 2010
MCD launches street furniture project; calls six OOH firms to make presentation
Municipal Corporation of Delhi (MCD) has initiated the much-awaited street furniture project for roads leading to and in the vicinity of Common Wealth Games. Read More>>
 
31st Oct'09
R D Associates, won rights to display gantry on 5 railway bridges.
R D Associates, a unit of R D Advertising Pvt. Ltd., a Allahabad based company as won the advertising rights to display gantry on five Railway bridges between Rambagh Railway Station to Daraganj Railway Station. The tender is awarded by North Eastern Raiway for a period of 3 years, to display advertisement on both side of the bridge. Read More>>
 
21st Oct'09
‘Delhi Talks OOH: A Catalyst to conversation’
Planet Delhi and its chilly morning of 18th December’ 2009 warmly welcomed ‘Delhi Talks OOH’ a VJ Media initiative sponsored by Pioneer Publicity. The corridors of Hotel Intercontinental, Nehru Place were full of buzz as the varied stakeholders of the OOH community came all geared up for the eventful day. Read More>>
 
12th Oct'09
New Delhi “Talks OOH” this December First of its kind event walking the regional route
New Delhi will be the first OOH market in India to witness an on-the-ground event that focuses on bringing the OOH community together regionally. It will prove to be a platform for organised interaction between the varied stakeholders of the industy when they get together in December this year. Read More>>
 
10th Oct'09
Nabendu Bhattacharyya to start his own Out-Of-Home Agency – Milestone Brandcom
Nabendu Bhattacharyya has set up his own OOH venture ‘Milestone Brandcom’ with the help of Private Equity Investors . Milestone will be headquartered out of Mumbai and will have a pan-India presence. Read More>>
 
7th Oct t'09

Asia Pacific OOH Media Convention

The organisers of the Asia Pacific OOH Media Convention have today announced the cancelation of the event, which was scheduled to take place in Macau on the 5th and 6th November, this year. Read More>>

 
17th Sept'09

Posterscope appoints Ashish Bhasin as Asia Pacific Director

Aegis Media has appointed Ashish Bhasin as director of Posterscope Asia Pacific. The new role is addition to his current position as Chairman India ans CEO Aegis Media South East Asia.Read More>>

 
2nd June'09, Mumbai

4027 BEST buses to go wireless as EQUIFONE gets the exclusive Ad-rights for 5 years

In the recent development, the BEST officials have granted a 5 years plus exclusive advertising rights to Equifone-( The company which is financially backed by serial entrepreneurs based in US and Europe.) who will soon be turning the buses into a blue tooth zone. . Read More>>

 
25thMay' 09, New Delhii

Tata Teleservices appoints MOMS – a Madison Unit as new OOH Agency

Tata Teleservices Limited, India’s fastest growing pan India telecom service provider today announced that it has appointed MOMS Outdoor Media Solutions (MOMS) an independent Unit of Madison World as their new OOH agency. Read More>>

 
26thMarch' 09, Mumbai

Hype picks up majority stake in Pune based Asawari Publicity Partners for advertising on BRT bus shelters

OOH media company Hype Integracomm Pvt. Ltd. has picked up a majority stake in the Pune based Asawari Publicity, enabling the company to expand its presence in Pune.Read More>>

 
23rdMarch' 09, Mumbai

Bank of Baroda invites agencies for an OOH media plan in Bihar, Orissa and Jharkhand

Bank of Baroda, Zonal Office, Patna invites quotations on two bid system basis from advertising agencies for preparing a panel of vendors for an OOH media plan that covers the three states, namely, Bihar, Orissa and Jharkahand for the period 2009-2010.Read More>>

 
23rdMarch' 09, Chennai

Corporation of Chennai invites fresh bids for 64 Modern Bus shelters on BOT basis

Corporation of Chennai (CoC) invites private sector participation from National, International Independent firms/Joint Ventures/Lead Partners of consortiums to submit their bids on BOT (Build Operate and Transfer) basis for construction, operation and maintenance of 64 Bus Shelters that are estimated to be installed in Zone VII of Chennai along major transportation corridors and bus routes. Read More>>

 
16thMarch' 09, New Delhi

Delhi Transport Corporation calls for creative pitch- account size Rs 1 Crore

Delhi Transport Corporation (DTC) has recently called in for a pitch where in they have invited the agencies from across India for the branding of DTC buses and the bus stops that fall under the vicinity of the DTC land.Read More>>

 
5thMarch'09,Delhii

ADS World acquires OOH Ad-rights for Airport baggage trolleys and audio advertisements on Railway enquiry number 139

AD’s World, has recently won the advertising rights for baggage trolleys at five major airports viz. Delhi, Chennai, Jaipur, Ahmedabad and Raipur. The contract Period for Baggage trolleys at the 5 airports varies from 1 to 2 years.Read More>>

 
3rdMarch'09,Mumbai

Accord rides high on OOH Advertising; offers 100 fully A/C double decker buses to BEST

Not long ago, the BEST wanted to phase out double-decker buses. Now, the undertaking not only wants Mumbai to retain its beloved monsters, but it also plans to introduce them in an air-conditioned avatar.Read More>>

 
26th Feb 09,Goa

Goafest 2009 is back..!

The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay today announced the commencement of Goafest 2009. India’s only truly national advertising awards festival. Read More>>

 
26th Feb 09,Mumbai

Soumitra Bhattacharyya puts his papers at Laqshya Outdoors ; plans ahead for a retired life

oumitra Bhattacharyya , a veteran of the Indian Outdoor Industry has recently put in his papers at Laqshya Outdoors. Read More>>

 
7th February 09, Delhi
4th Dimension Media’ bags OOH ad rights for radio cabs in Delhi
4th Dimension Media, a Delhi Based advertising company has acquired advertising rights for the fleet of 200 radio cabs from. M/s Tourism Next Delhi Pvt. Ltd. (Smaart Cabs) for a period of two years. Read More>>
30th January 09,Delhi
Tricon Media bags a 7 year OOH Ad-rights on ‘Public Utilities’ in Ludhiana
Tricon Media, a Delhi based OOH advertising company has recently been awarded a 7 year exclusive rights to display the ads at the public utilities by The Municipal Corporation, Ludhiana. Read More>>
9th January 09

Essel Group enters OOH arena, acquires VIA OOH
OOH media company VIA (Vehicular, Infrastructure and Airports) OOH, which was launched in April 2008, has now been taken over by the Essel Group, which owns the Zee Network. VIA OOH will now be re-launched as its subsidiary. Read More>>

23rd December,New Delhi

Delhi: MCD gives green signal to Ads on Taxi's and Auto; looks ahead for digitization
The Taxis and Auto rickshaws in Delhi may soon start sporting ads thanks to ambitious revenue –earning scheme by the city's primary civic agency. The proposal is a part 10-point project envisaged by Municipal Corporation of Delhi (MCD) to increase its income from outdoor ads to Rs.300 crore in the next fiscal year. Read More>>

17th December 08,Bangalore

BBMP pulls down illegal billboards .
On December 1 the BBMP (Bruhat Bangalore Mahanagara Palike) initiated a drive against illegal billboards in Bangalore city. Close to 85 advertisement posters and billboards have already faced the axe. Read More>>

17th December 08,Mumbai

Hype Integrated Communications to digitize the Mumbai local on the Western Line .
Commuters on Western Railway (WR) can look forward to some relief from long, exhausting train rides. With WR all set to equip its local trains with LCD television screens. As a pilot project, five trains will be fitted with six LCD screens per compartment.
Read More>>

17th December 08, Mumbai

NDMC calls for tenders
The Enforcement Department of the New Delhi Municipal Council(NDMC) has invited tenders for the display of advertisements on pole kiosks on electricity poles in the NDMC area.  Read More>>

25th November 08, Bangalore

OOH Media now at Blue Foods, Inorbit Mall, Vashi
Out-of-Home Media has tied up with Blue Foods, a multi-cuisine lifestyle restaurant chain. They have installed more then 100 screens at various Blue Foods restaurants across India like Bombay Blue, Noodle Bar, Gelato, Spaghetti Kitchen, Copper Chimney etc .   Read More>>